Project
Zen Internet’s 10 Trees Campaign
Classification
Sub-brand identity, typesetting, copywriting, layout, conceptual thinking, digital marketing
Description
Zen’s 10 Trees campaign runs with the premise that for every new customer in four areas (areas here), Zen would ensure 10 trees would be planted. The general idea was that ‘we can be a force for good’.
I played a key role in the concept and identity, as well as initial proposal of this campaign, creating the lockup and initial digital marketing, as well as coming up with various lines of copy to promote and sell the idea.
Outcome
︎︎︎ Campaign identity
︎︎︎ Branded assets
︎︎︎ Digital marketing
︎︎︎ Social squares
︎︎︎ Email headers
︎︎︎ Web banner
︎︎︎ 10Trees Lockup
“It just works” - Steve Jobs
“It just works” - Steve Jobs
︎︎︎ Web banner
Matches Zen’s brand identity, and champions the new campaign.
Matches Zen’s brand identity, and champions the new campaign.
︎︎︎ Social squares
Designed to capture the attention of chronic scrollers. It’s simple, hits those Zen identity guidelines, and plays with the concept.
Designed to capture the attention of chronic scrollers. It’s simple, hits those Zen identity guidelines, and plays with the concept.
︎︎︎ Email headers + Socials
Outgoing mail is another avenue to get the word out. Next to the socials, you can see how the campaign identity comes together. The Zen brand is strong no matter what colour you use- through type and lockup presence.
Outgoing mail is another avenue to get the word out. Next to the socials, you can see how the campaign identity comes together. The Zen brand is strong no matter what colour you use- through type and lockup presence.