Project

Apiary

Classification

Brand identity, creative direction, web design,
layout, printmaking, photography, packaging design

Description

Apiary is a beekeeping produce store with two aims:
to provide ethically sourced beekeeping produce with
natural health benefits including (but not limited to) honey, pollen, nectar, propolis, and to bring beekeeping as a skill
and interest into the mainstream for younger audiences.

Apiary required a dynamic, adaptive labelling system for
its produce. The system I came up with through multiple iterations was a simple,  eyecatching series of labels that change based on the container, yet retain a distinctive, uniform brand identity.

Another outcome was the apiary posterzine, designed
as a series of collectable zines that fold out into posters with beekeeping-themed designs. I set up silk screens and hand-printed multiple copies of the first issue, allowing for a tactile feel in-hand, with an alluring A1 poster on the back.

Outcome