https://alexburton.co.uk Alex Burton Fri, 19 May 2023 18:22:08 +0000 https://alexburton.co.uk en https://alexburton.co.uk/Home Thu, 01 Sep 2022 16:57:41 +0000 Alex Burton https://alexburton.co.uk/Home https://alexburton.co.uk/Jodlersgold-Brand-2023 Fri, 02 Sep 2022 11:57:55 +0000 Alex Burton https://alexburton.co.uk/Jodlersgold-Brand-2023 <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/92c52f5d899401655ed7de670e604a997473cd4e10b59c02bbd9692a85c382e3/Glass-Signage-2.jpg" data-mid="175411691" border="0" src="https://freight.cargo.site/w/1000/i/92c52f5d899401655ed7de670e604a997473cd4e10b59c02bbd9692a85c382e3/Glass-Signage-2.jpg" /> ProjectJodlersgold ClassificationBrand identity and strategy, digital design, labelling system, UX/UI,&nbsp;digital marketing, brand merchandise, 3D modelling DescriptionJodlersgold (Yodeller’s Gold) is a German brewery based in Brandenburg, Germany. This brief required an outcome that represented that traditional German style, and brought the brewery’s identity into a more modern, digital ready image. The general idea was to place Jodlersgold in a space in the market that would allow it to compete with higher-end beers and ales- a rung above standard, run of the mill beers, with an authentic, heritage focused edge. A key part of the marketing for Jodlersgold is the slogan “Get Jolly with Jodlersgold”, which is designed to effectively communicate the social aspect of drinking with friends and family, and the history in Germanic nations of drinking as a social release. “JOLLY” is chosen here as it evokes ideas of traditional German bierhalls, Oktoberfest, etc. Alongside this was a fresh take on a landing page for the Jodlersgold website, utilising moving image of a bubbling pint to create an eye-catching look that represents the detail loving style of Jodlersgold. Part of the allure of this moving image is the fact&nbsp;that when you look at other breweries online, there is little to really&nbsp;differentiate each major brewery. Outcome︎︎︎ Brand identity &amp; strategy︎︎︎ Labelling system ︎︎︎ Digital marketing ︎︎︎ Motion design ︎︎︎ Brand deliverables <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1af40b6f9555faebff5082075e5a9cf08d57391f448ce3320d8141f29cfbd724/GIF.gif" data-mid="176654908" border="0" src="https://freight.cargo.site/w/1000/i/1af40b6f9555faebff5082075e5a9cf08d57391f448ce3320d8141f29cfbd724/GIF.gif" /> ︎︎︎ Jodlersgold, Marque. For Jodlersgold: a nice, simple motion aspect. Two different ease-in speeds for ‘jodlers’ and ‘gold&nbsp;push that three syllable ‘Yode-Lers-Gold’ pronunciation, and would function well at the end of a television or social media advertisement. <img width="4675" height="3400" width_o="4675" height_o="3400" data-src="https://freight.cargo.site/t/original/i/d0012be5ae003a16eab8cf39d22b9ee357c0a6f61bf714ea407065353420f21e/Jodlers-4-2.jpg" data-mid="175836285" border="0" src="https://freight.cargo.site/w/1000/i/d0012be5ae003a16eab8cf39d22b9ee357c0a6f61bf714ea407065353420f21e/Jodlers-4-2.jpg" /> ︎︎︎ Jodlersgold’s Four On offer: four distinctly German beers. I designed the Jodlersgold can packaging utilising the Jodlersgold packaging pattern as a centrepiece, with a strong system of information presentation set sideways on the can: “Jodlersgold presents:” used to introduce the consumer to the beer style. This way, as a customer, you feel as though this is a grandiose, well-crafted and proud item, and are more likely to place it as a high-quality, high-end product. <img width="1024" height="768" width_o="1024" height_o="768" data-src="https://freight.cargo.site/t/original/i/45c0548e5c4997d93230ba317b34ff08e762dcad73687e36d2eeeca85b0d3f53/Kolsch-Closeup.jpg" data-mid="175910851" border="0" src="https://freight.cargo.site/w/1000/i/45c0548e5c4997d93230ba317b34ff08e762dcad73687e36d2eeeca85b0d3f53/Kolsch-Closeup.jpg" /> <img width="1024" height="768" width_o="1024" height_o="768" data-src="https://freight.cargo.site/t/original/i/7c318aeac57650772ff1ab24eb9db5f5d68f7a4374e5dc68ab27b96231e4a185/Jodlersgold-3D-modelling.jpg" data-mid="175922535" border="0" src="https://freight.cargo.site/w/1000/i/7c318aeac57650772ff1ab24eb9db5f5d68f7a4374e5dc68ab27b96231e4a185/Jodlersgold-3D-modelling.jpg" /> ︎︎︎ 3D Modelling As part of this branding project, I got to work with Adobe’s 3D software, Dimension. It’s something I’d wanted to try my hand at and develop as a skill, and it’s been consistently amazing for me to see a design idea really come to life with a custom mockup. I created a few simplistic close-up shots to showcase the brand products, keeping render times low with medium quality exports in this case. &nbsp; &nbsp; &nbsp;&nbsp; <img width="1800" height="851" width_o="1800" height_o="851" data-src="https://freight.cargo.site/t/original/i/6c35e6738dd1d1583a1f3a9850faa86797c02a0c6e56085f394a677ecfeca9d6/Labels--Flat--2.jpg" data-mid="175835602" border="0" src="https://freight.cargo.site/w/1000/i/6c35e6738dd1d1583a1f3a9850faa86797c02a0c6e56085f394a677ecfeca9d6/Labels--Flat--2.jpg" /> ︎︎︎ Flats, Jodlersgold Four, 330ml <img width="3596" height="2500" width_o="3596" height_o="2500" data-src="https://freight.cargo.site/t/original/i/47c158ebe4fce528174998d8359ceda0e5f0a7e14810ac2132ac2905556bdcdf/Round-Sign.jpg" data-mid="175835608" border="0" src="https://freight.cargo.site/w/1000/i/47c158ebe4fce528174998d8359ceda0e5f0a7e14810ac2132ac2905556bdcdf/Round-Sign.jpg" /> <img width="3000" height="2201" width_o="3000" height_o="2201" data-src="https://freight.cargo.site/t/original/i/71dfa4e0f1a85d3266702de140de01af5b26eba4eac7efda64291d1b2ce5290c/Coasters-2.jpg" data-mid="175835590" border="0" src="https://freight.cargo.site/w/1000/i/71dfa4e0f1a85d3266702de140de01af5b26eba4eac7efda64291d1b2ce5290c/Coasters-2.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/0c5a1eb1b59b5d10d782c14de49923f2b82ca45ce2c5cfe80ec5da2ddb1c3be1/Embroider.jpg" data-mid="175835591" border="0" src="https://freight.cargo.site/w/1000/i/0c5a1eb1b59b5d10d782c14de49923f2b82ca45ce2c5cfe80ec5da2ddb1c3be1/Embroider.jpg" /> <img width="3500" height="2448" width_o="3500" height_o="2448" data-src="https://freight.cargo.site/t/original/i/bad65c7bbb77da6d1a25fdc45687b31115e426ec73bad86938fdbf4d19fda2a3/Glass.jpg" data-mid="175835594" border="0" src="https://freight.cargo.site/w/1000/i/bad65c7bbb77da6d1a25fdc45687b31115e426ec73bad86938fdbf4d19fda2a3/Glass.jpg" /> Brand Merchandise ︎︎︎ Bar signage ︎︎︎ Coasters ︎︎︎ Staff Uniform ︎︎︎ Jodlers Pintglass <img width="1800" height="851" width_o="1800" height_o="851" data-src="https://freight.cargo.site/t/original/i/c31b83ed745f85a986c3eedd6486550243110196800df6d1d4d1fd1a86ea95d2/Artboard-1.jpg" data-mid="175944916" border="0" src="https://freight.cargo.site/w/1000/i/c31b83ed745f85a986c3eedd6486550243110196800df6d1d4d1fd1a86ea95d2/Artboard-1.jpg" /> <img width="1800" height="851" width_o="1800" height_o="851" data-src="https://freight.cargo.site/t/original/i/760b377fc05589689fa393b3715373c4da67094809d2cd3ef02a5029e2042c2a/Artboard-2.jpg" data-mid="175944917" border="0" src="https://freight.cargo.site/w/1000/i/760b377fc05589689fa393b3715373c4da67094809d2cd3ef02a5029e2042c2a/Artboard-2.jpg" /> Jodlersgold, Landing ︎︎︎ Above fold ︎︎︎ Below fold https://alexburton.co.uk/Dawn-Brand-2023 Wed, 08 Feb 2023 12:20:40 +0000 Alex Burton https://alexburton.co.uk/Dawn-Brand-2023 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1e83584cbcbbcac2a0fd6d4e8b4ec1f5eebc4526e624fd0cd4da1d0120b39505/Untitled-1.jpg" data-mid="172195240" border="0" src="https://freight.cargo.site/w/1000/i/1e83584cbcbbcac2a0fd6d4e8b4ec1f5eebc4526e624fd0cd4da1d0120b39505/Untitled-1.jpg" /> ProjectDawn ClassificationBrand identity,&nbsp;layout + editorial design, digital marketing DescriptionWhile at Dawn, I worked with the team to rebrand the agency. This was a great experience of real in-industry work, helped me to build my confidence up and test out my skills as a designer- and enjoy working in a team of like-minded individuals! I worked within the team to convert all existing materials from documents to marketing and downloadables. As part of my role, I also helped to set styles for information presentation, the graphic style of the new brand,&nbsp;and typesetting rules. I was responsible for pieces of design used by the agency in webinars, digital marketing, advertisements, presentations, etc. I also worked on client work at Dawn- take a look at Scryla, Zen, Birchdale, 10trees, and AIM for a range of digital, UX/UI and branding work. Outcome ︎︎︎ Brand identity ︎︎︎ Brand execution ︎︎︎ Branded assets ︎︎︎ Editorial &amp; typesetting <img width="1800" height="851" width_o="1800" height_o="851" data-src="https://freight.cargo.site/t/original/i/a7ef2bcaabf77d8a564671fa2cc2f4492c3873d094b3e60201efb39e9e3193f4/1111.jpg" data-mid="176199787" border="0" src="https://freight.cargo.site/w/1000/i/a7ef2bcaabf77d8a564671fa2cc2f4492c3873d094b3e60201efb39e9e3193f4/1111.jpg" /> <img width="1800" height="633" width_o="1800" height_o="633" data-src="https://freight.cargo.site/t/original/i/57fd7845fef09032a6d4d7d9f2c2cfe121c87fca5808f8b0be4cb2ee45fe147c/Artboard-1.2.jpg" data-mid="175945386" border="0" src="https://freight.cargo.site/w/1000/i/57fd7845fef09032a6d4d7d9f2c2cfe121c87fca5808f8b0be4cb2ee45fe147c/Artboard-1.2.jpg" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/1cbd5fbb9e929449b32d4d635ba44c417d68416949d9d758213ff5e8d1e6327b/Dawn_Concept_Presentation_Template.jpg" data-mid="171829029" border="0" src="https://freight.cargo.site/w/1000/i/1cbd5fbb9e929449b32d4d635ba44c417d68416949d9d758213ff5e8d1e6327b/Dawn_Concept_Presentation_Template.jpg" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/0cb64cfa4167fa400bdf9be5b4b4b431869b41fef745a882963b4250afbc6a49/Dawn_RAY.jpg" data-mid="171829064" border="0" src="https://freight.cargo.site/w/1000/i/0cb64cfa4167fa400bdf9be5b4b4b431869b41fef745a882963b4250afbc6a49/Dawn_RAY.jpg" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/5100582800e8fde1d99ac5b543622cfb0c078cf54e714e5a5352f50082eda1b6/Dawn_Client_Results2.jpg" data-mid="171829058" border="0" src="https://freight.cargo.site/w/1000/i/5100582800e8fde1d99ac5b543622cfb0c078cf54e714e5a5352f50082eda1b6/Dawn_Client_Results2.jpg" /> ︎︎︎ Dawn Docs As part of the rebrand, it was important to bring every single document that the agency uses up to date and restyled. In all, I rebranded well over 50 documents, many of which contained up to 30 pages. https://alexburton.co.uk/Joseph-Holt-Campaign-2023 Fri, 19 May 2023 18:22:08 +0000 Alex Burton https://alexburton.co.uk/Joseph-Holt-Campaign-2023 <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/b714f1a6376358ac252023b693744d538e050f829118f1e63017189359473569/2-01.jpg" data-mid="179309653" border="0" src="https://freight.cargo.site/w/1000/i/b714f1a6376358ac252023b693744d538e050f829118f1e63017189359473569/2-01.jpg" /> ProjectJoseph Holt, 175th Anniversary ClassificationBrand identity, campaign identity, logo design, digital marketing, campaign concept, conceptual thinking, typesetting &amp; typography, POS, FMCG, illustration DescriptionConcept presentation for Joseph Holt’s 175th anniversary. Creation of a sub-brand for this campaign and event, including a lockup inspired by and utilising elements of the Joseph Holt branding, and palette. Creation of POS and FMCG assets utilising the campaign identity and finally, digital marketing assets for promotion and release of the Joseph Holt 175 logo. Outcome︎︎︎&nbsp;Campaign concept ︎︎︎ Campaign identity ︎︎︎ Campaign POS + FMCG labels ︎︎︎ Digital marketing ︎︎︎ Illustrative graphic elements <img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/7075e3c5eba8b78d84e1e14b4e13da7e01ac327abf5f160dcb5fc44a8645aa60/1-01.jpg" data-mid="179309512" border="0" src="https://freight.cargo.site/w/1000/i/7075e3c5eba8b78d84e1e14b4e13da7e01ac327abf5f160dcb5fc44a8645aa60/1-01.jpg" /> Taking inspiration from Michael Bierut and Pentagram’s work on Saks Fifth Avenue and the Brooklyn Academy of Music. A lockup that’s designed to be just too big for the area it sits in; evoking a sense that this is a heritage brand, a big, established brand, and that it’s full of energy... and can’t be contained. Part of this brief was that the owners of Joseph Holt, the Holt family, are really proud of the current logo, and wanted to use it somehow in the Holt 175th anniversary logo lockup. I analysed the current logo, and found that the main aspect, and the most important visually, is the family crest- a very heritage focused, proud and gallant graphic that had a lot of potential in a more digital form. I also came up with the idea that as a campaign under Joseph Holt, it was important to look at it like a birthday party: you don’t rip the walls down and build a new house to celebrate; you put up banners and buy flowers. This campaign’s lockup would be designed to sit within the normal Joseph Holt lockup for the time it runs- with subtle changes to appeal to diehard customers and eagle-eyed pub-goers... like a nice, heritage celebrating, simple and to the point banner put up, centre stage. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4d914fa4daa12d2d1a8f048d1e9eff157c1293b8d7fd194a4f232d88fde0f8c6/Beer2.jpg" data-mid="179737228" border="0" src="https://freight.cargo.site/w/1000/i/4d914fa4daa12d2d1a8f048d1e9eff157c1293b8d7fd194a4f232d88fde0f8c6/Beer2.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8366868f0fe69529a33b5d1705219655bd80761f1bb264265a15b2cf18e92258/Beer.jpg" data-mid="179737227" border="0" src="https://freight.cargo.site/w/1000/i/8366868f0fe69529a33b5d1705219655bd80761f1bb264265a15b2cf18e92258/Beer.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/864b48790dda566466e975f617b598e8d291d264537c5661e9d3e6d87ad87d43/22.jpg" data-mid="179737366" border="0" src="https://freight.cargo.site/w/1000/i/864b48790dda566466e975f617b598e8d291d264537c5661e9d3e6d87ad87d43/22.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8d88ec7dc1328f14a66f2b72d14f5d8fd2dbd11fa8ce1076c59811db85041439/SuperMar.jpg" data-mid="179737230" border="0" src="https://freight.cargo.site/w/1000/i/8d88ec7dc1328f14a66f2b72d14f5d8fd2dbd11fa8ce1076c59811db85041439/SuperMar.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/48eb118b39b7120d5ef3153c94aaca5e36cda391ef536f19b48c3fa211760684/33.jpg" data-mid="179737367" border="0" src="https://freight.cargo.site/w/1000/i/48eb118b39b7120d5ef3153c94aaca5e36cda391ef536f19b48c3fa211760684/33.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7458f7ea11167aa84ecaeacc1668a2de15e81bce1aab85b866d5286a94d46b08/V.jpg" data-mid="179737433" border="0" src="https://freight.cargo.site/w/1000/i/7458f7ea11167aa84ecaeacc1668a2de15e81bce1aab85b866d5286a94d46b08/V.jpg" /> ︎︎︎ FMCG and POS <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9c6b6a119e65a5c2f926c1145c36033bc77e843913ae040303efb74859d006d4/DigiMar.jpg" data-mid="179737229" border="0" src="https://freight.cargo.site/w/1000/i/9c6b6a119e65a5c2f926c1145c36033bc77e843913ae040303efb74859d006d4/DigiMar.jpg" /> <img width="828" height="1254" width_o="828" height_o="1254" data-src="https://freight.cargo.site/t/original/i/b3b7c376043df574130b18b4dea8b3dfcea3120496f4177d8521bde60514478a/1.jpg" data-mid="179737575" border="0" src="https://freight.cargo.site/w/828/i/b3b7c376043df574130b18b4dea8b3dfcea3120496f4177d8521bde60514478a/1.jpg" /> <img width="828" height="1254" width_o="828" height_o="1254" data-src="https://freight.cargo.site/t/original/i/7954e7e61097bfa8982c3da7da867e3b75083549bab39b172274007286820f3a/2.jpg" data-mid="179737576" border="0" src="https://freight.cargo.site/w/828/i/7954e7e61097bfa8982c3da7da867e3b75083549bab39b172274007286820f3a/2.jpg" /> ︎︎︎ Digital Marketing One of the main decisions in the campaign identity was to keep the Joseph Holt logo’s colours in play but bring them out a bit more and saturate them, which alongside the use of more clean lines and a thick white stroke, evokes a classic British heritage feel- an ideal thought to play with at the time of the Royal Coronation, and a solid marketing tactic. https://alexburton.co.uk/10-Trees-Digital-2023 Sun, 19 Feb 2023 09:29:29 +0000 Alex Burton https://alexburton.co.uk/10-Trees-Digital-2023 <img width="1800" height="851" width_o="1800" height_o="851" data-src="https://freight.cargo.site/t/original/i/ddbc4c14996094066e462b4dd1bedcc67cdcb813f759617ba58e513ed8b17a9a/Artboard-1.jpg" data-mid="176199923" border="0" src="https://freight.cargo.site/w/1000/i/ddbc4c14996094066e462b4dd1bedcc67cdcb813f759617ba58e513ed8b17a9a/Artboard-1.jpg" /> ProjectZen Internet’s 10 Trees Campaign ClassificationSub-brand identity, typesetting, copywriting, layout, conceptual thinking, digital marketing DescriptionZen’s 10 Trees campaign runs with the premise that for every new customer in four areas (areas here), Zen would ensure 10 trees would be planted. The general idea was that ‘we can be a force for good’. I played a key role in the concept and identity, as well as initial proposal of this campaign, creating the lockup and initial digital marketing, as well as coming up with various lines of copy to promote and sell the idea. Outcome︎︎︎ Campaign identity ︎︎︎ Branded assets ︎︎︎ Digital marketing︎︎︎ &nbsp; &nbsp; Social squares ︎︎︎ &nbsp; &nbsp; Email headers ︎︎︎ &nbsp; &nbsp; Web banner <img width="1800" height="851" width_o="1800" height_o="851" data-src="https://freight.cargo.site/t/original/i/4f35a6ed4a3a704b6b819b8d7c1e583d7da4f3d6fcdf6cb06b45bcc75e4a352a/Artboard-2.jpg" data-mid="176200064" border="0" src="https://freight.cargo.site/w/1000/i/4f35a6ed4a3a704b6b819b8d7c1e583d7da4f3d6fcdf6cb06b45bcc75e4a352a/Artboard-2.jpg" /> ︎︎︎ 10Trees Lockup “It just works” - Steve Jobs <img width="1800" height="851" width_o="1800" height_o="851" data-src="https://freight.cargo.site/t/original/i/8b6eeafbb3a0d8bebf2f1682b345373c4970e7c177e1b7018ab9e3674092366a/Artboard-1.2.jpg" data-mid="176200340" border="0" src="https://freight.cargo.site/w/1000/i/8b6eeafbb3a0d8bebf2f1682b345373c4970e7c177e1b7018ab9e3674092366a/Artboard-1.2.jpg" /> ︎︎︎ Web banner Matches Zen’s brand identity, and champions the new campaign. <img width="1800" height="851" width_o="1800" height_o="851" data-src="https://freight.cargo.site/t/original/i/8ad959905bf5302ab13084ed5a1a82a11be0f2889c9458bd07e1cc3ecdfd8f66/Artboard-1.5.jpg" data-mid="176201119" border="0" src="https://freight.cargo.site/w/1000/i/8ad959905bf5302ab13084ed5a1a82a11be0f2889c9458bd07e1cc3ecdfd8f66/Artboard-1.5.jpg" /> ︎︎︎ Social squares Designed to capture the attention of chronic scrollers.&nbsp;It’s simple, hits those Zen identity guidelines, and plays with the concept. <img width="1800" height="742" width_o="1800" height_o="742" data-src="https://freight.cargo.site/t/original/i/9d36a80543e1571498bccee45d39b4a8be1ed61268c2806fb1dee3e0792c02c7/Artboard-1.4.jpg" data-mid="176200906" border="0" src="https://freight.cargo.site/w/1000/i/9d36a80543e1571498bccee45d39b4a8be1ed61268c2806fb1dee3e0792c02c7/Artboard-1.4.jpg" /> ︎︎︎ Email headers + Socials Outgoing mail is another avenue to get the word out. Next to the socials, you can see how the campaign identity comes together. The Zen brand is strong no matter what colour you use- through type and lockup presence. https://alexburton.co.uk/Birchdale-Brand-2023 Mon, 27 Mar 2023 08:44:08 +0000 Alex Burton https://alexburton.co.uk/Birchdale-Brand-2023 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e31298f3acd2bcc6ef2d39a44291bf9c460a2b4711274278d824dba734264934/Logo-1.gif" data-mid="176691913" border="0" src="https://freight.cargo.site/w/1000/i/e31298f3acd2bcc6ef2d39a44291bf9c460a2b4711274278d824dba734264934/Logo-1.gif" /> ProjectBirchdale ClassificationBrand identity, logo design, typesetting + typography DescriptionBirchdale Vending wanted a new brand, on a small scale. They were looking to present themselves as suppliers of reliable, well-built, mid to high end modern vending machines that simply put, “do the job”. Part of the brand of Birchdale is the emphasis on providing quality service, consistent maintenance and fast outcomes for clients and customers. The outcome here was an abstract logo marque, representing the letter B while also reminiscent of a classic vending machine part, the spiral, which dispenses the food or drink you choose. The type of the lockup utilises Hanken Grotesk, with a wide tracking and slight outline editing to build relationships between the logo marque and letter marque. OutcomeBrand identity Brand presentation <img width="3068" height="2108" width_o="3068" height_o="2108" data-src="https://freight.cargo.site/t/original/i/f51f4173218329e5a2d7fd77a5fe2f22345432d1656aca810d0fe0369e5ec74c/Birchdale_V_Polo.jpg" data-mid="175942483" border="0" src="https://freight.cargo.site/w/1000/i/f51f4173218329e5a2d7fd77a5fe2f22345432d1656aca810d0fe0369e5ec74c/Birchdale_V_Polo.jpg" /> Uniform The idea behind the Birchdale rebrand was to bring the logo into the modern era, and use an abstract letterform marque to provide some evolution on their old branding (a large B encapsulated in an oval). My response was to create an abstract ‘B’ mark which looks similar to the typical vending machine spiral; providing a two-prong abstract strategy to appeal to modern customers. D <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/3ef82e8aa980e8d285b5d6986671c3f7a50b032290de30e83c064f6b8bc1418c/Container.jpg" data-mid="175942486" border="0" src="https://freight.cargo.site/w/1000/i/3ef82e8aa980e8d285b5d6986671c3f7a50b032290de30e83c064f6b8bc1418c/Container.jpg" /> <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/1c35bdb5201870c285b3ae95bc71bca07f35292c97028ed1c13f8d7aab5b2846/Birchdale_Sticker.jpg" data-mid="175942481" border="0" src="https://freight.cargo.site/w/1000/i/1c35bdb5201870c285b3ae95bc71bca07f35292c97028ed1c13f8d7aab5b2846/Birchdale_Sticker.jpg" /> <img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/32421db3eddb6d7bba28d8511f83c7c6a852718b32fa74e676785cba01270a70/Birchdale_Sign.jpg" data-mid="175942478" border="0" src="https://freight.cargo.site/w/1000/i/32421db3eddb6d7bba28d8511f83c7c6a852718b32fa74e676785cba01270a70/Birchdale_Sign.jpg" /> ︎︎︎&nbsp;Environmental applications Also key part of the brief is the fact that the company would be applying its branding on many surfaces- from stickers on the vending machines, to storage for existing, not in use machines. It was as such, important that the logo have a horizontal and vertical lockup, and be legible in small and large sizes- for small stickers, and big decals. https://alexburton.co.uk/Scryla-Digital-2023 Wed, 08 Feb 2023 13:02:30 +0000 Alex Burton https://alexburton.co.uk/Scryla-Digital-2023 <img width="1800" height="851" width_o="1800" height_o="851" data-src="https://freight.cargo.site/t/original/i/f6977df23fe85ea6b64cb3df050b6154ab9be476c57adf0ca3706a47a7e8de6f/Scryla-Mock2.jpg" data-mid="172861215" border="0" src="https://freight.cargo.site/w/1000/i/f6977df23fe85ea6b64cb3df050b6154ab9be476c57adf0ca3706a47a7e8de6f/Scryla-Mock2.jpg" /> ProjectScryla ClassificationDigital marketing, blogposts, editorial, typesetting &amp; hierarchy DescriptionScryla is a CTO consultancy operating in the UK. During my time at Dawn, I was involved in the brand execution, designing blog post thumbnails, large documents in the Scryla style&nbsp;and digital marketing, creating social post sets. This was another exercise in well-treated type, and utilising colour and pattern to maintain the identity of Scryla, and get across a message in an effective, attention-grabbing way. Outcome︎︎︎ Digital marketing ︎︎︎ Digital design ︎︎︎ Execution of brand identity ︎︎︎ Editorial &amp; typesetting <img width="1800" height="742" width_o="1800" height_o="742" data-src="https://freight.cargo.site/t/original/i/bf07e899f69389187a7b3610a17a7b191ad180be331c3a5497f833d6f34f247b/Scryla-AMC2.jpg" data-mid="172862466" border="0" src="https://freight.cargo.site/w/1000/i/bf07e899f69389187a7b3610a17a7b191ad180be331c3a5497f833d6f34f247b/Scryla-AMC2.jpg" /> ︎︎︎ Free Info Security Checklist Downloadable document, 30 pages long, containing checklists and advice to help businesses manage their data and promote Scryla’s knowledge on the subject. <img width="1800" height="742" width_o="1800" height_o="742" data-src="https://freight.cargo.site/t/original/i/ad87c3448ad52c8c39a3b13be31544f0d56ea1d72c8a86d12bdbdc3d9a4d063b/Squares.jpg" data-mid="172862546" border="0" src="https://freight.cargo.site/w/1000/i/ad87c3448ad52c8c39a3b13be31544f0d56ea1d72c8a86d12bdbdc3d9a4d063b/Squares.jpg" /> <img width="1800" height="742" width_o="1800" height_o="742" data-src="https://freight.cargo.site/t/original/i/f80fd4451abf9381f5631a95e44fe0160c89d87ee8b80a46ec964e9eea45eb57/Thumbs2.jpg" data-mid="172862548" border="0" src="https://freight.cargo.site/w/1000/i/f80fd4451abf9381f5631a95e44fe0160c89d87ee8b80a46ec964e9eea45eb57/Thumbs2.jpg" /> ︎︎︎ Data Security Crisis Social posts to promote Scryla’s latest web article, thumbnails to draw the eye to them <img width="1800" height="742" width_o="1800" height_o="742" data-src="https://freight.cargo.site/t/original/i/b273daa7112a25ddd296babf18bbfb12a79b982bf714c17b6f65eeaa21b1dd9e/Artboard-1.jpg" data-mid="172862988" border="0" src="https://freight.cargo.site/w/1000/i/b273daa7112a25ddd296babf18bbfb12a79b982bf714c17b6f65eeaa21b1dd9e/Artboard-1.jpg" /> ︎︎︎ Credentials One of the first social promotions I created for Scryla.&nbsp;Designed to be legible and eye catching while remaining&nbsp;in the classic Scryla brand. https://alexburton.co.uk/Cyprotex-Data-Representation-2023 Sun, 30 Apr 2023 12:21:41 +0000 Alex Burton https://alexburton.co.uk/Cyprotex-Data-Representation-2023 <img width="1800" height="851" width_o="1800" height_o="851" data-src="https://freight.cargo.site/t/original/i/5ac8dfed1eb71a4b21db06fcb0acc01e2f9d229a91a671d50fa6d3c7476718b0/3.jpg" data-mid="177189503" border="0" src="https://freight.cargo.site/w/1000/i/5ac8dfed1eb71a4b21db06fcb0acc01e2f9d229a91a671d50fa6d3c7476718b0/3.jpg" /> ProjectCyprotex ClassificationScientific Data Charts, Graphs, UX/UI for data representation DescriptionDesigning and accurate representation of scientific data through branded charts and graphs for client Cyprotex, an industry leader in in vitro and in silico ADME-Tox services. With a client like this, it’s important to get everything on the graphs absolutely spot on- so it’s legible, and can be read accurately. This work is intended for web viewing, with the client, Cyprotex, publishing the data online in blogposts and articles. Outcome︎︎︎ Reactive Metabolite, Data ︎︎︎ DC Ratio Control, Data <img width="1800" height="851" width_o="1800" height_o="851" data-src="https://freight.cargo.site/t/original/i/487e04c0caaffec2d7b4df08c00300865ebcf6921ceec2949fe92d9867c336a8/1.jpg" data-mid="177189501" border="0" src="https://freight.cargo.site/w/1000/i/487e04c0caaffec2d7b4df08c00300865ebcf6921ceec2949fe92d9867c336a8/1.jpg" /> ︎︎︎ Reactive Metabolites <img width="1800" height="851" width_o="1800" height_o="851" data-src="https://freight.cargo.site/t/original/i/07ec1e061bad47c3d37609e15bd556f2469b468e32d93964d429c548fe3d344e/2.jpg" data-mid="177189502" border="0" src="https://freight.cargo.site/w/1000/i/07ec1e061bad47c3d37609e15bd556f2469b468e32d93964d429c548fe3d344e/2.jpg" /> ︎︎︎ Ratio of control in relationship to concentration https://alexburton.co.uk/AIM-Brand-2023 Thu, 23 Mar 2023 19:53:40 +0000 Alex Burton https://alexburton.co.uk/AIM-Brand-2023 <img width="5358" height="3503" width_o="5358" height_o="3503" data-src="https://freight.cargo.site/t/original/i/fcfd33286a4a1e79f40c2c7cb6ddb34fd81d11c32b85f9c2609dc4a9d3b7b11e/Hoarding.jpg" data-mid="172863438" border="0" src="https://freight.cargo.site/w/1000/i/fcfd33286a4a1e79f40c2c7cb6ddb34fd81d11c32b85f9c2609dc4a9d3b7b11e/Hoarding.jpg" /> ProjectScryla ClassificationDigital marketing, blogposts, editorial, typesetting &amp; hierarchy based media DescriptionScryla is a CTO consultancy operating in the UK. During my time at Dawn, I was involved in the brand execution, designing blog post thumbnails, large documents in the Scryla style&nbsp;and digital marketing, creating social post sets. This was another exercise in well-treated type, and utilising colour and pattern to maintain the identity of Scryla, and get across a message in an effective, attention-grabbing way. Outcome︎︎︎ Digital marketing ︎︎︎ Digital design ︎︎︎ Execution of brand identity ︎︎︎ Editorial &amp; typesetting <img width="4000" height="2400" width_o="4000" height_o="2400" data-src="https://freight.cargo.site/t/original/i/866199ad57e357a2d006e02fe7cbebe1c304334264387d1ec217b353db999fe3/Van.V2.jpg" data-mid="172863440" border="0" src="https://freight.cargo.site/w/1000/i/866199ad57e357a2d006e02fe7cbebe1c304334264387d1ec217b353db999fe3/Van.V2.jpg" /> ︎︎︎ Livery Any construction company needs a good livery.&nbsp;AIM’s livery aims to stand out on site, and reinforce&nbsp;the image of a high-end, high-quality company. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/b706340ee5a484d47945b71dc82f560ff765b5521866a0bd9ff3398c49ca9d85/Letterhead.jpg" data-mid="172863439" border="0" src="https://freight.cargo.site/w/1000/i/b706340ee5a484d47945b71dc82f560ff765b5521866a0bd9ff3398c49ca9d85/Letterhead.jpg" /> ︎︎︎ Letterhead The AIM letterhead once more uses the AIM Dot pattern subtly to create something akin to a gradient. The typeface, Trade Gothic, allows for the copy to appear modern, classic and high end simultaneously. <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/6bc61cda77eee298fda46fef9fa34d63f6d52df318559fb6959e3d2d00d98b38/Hardhat.jpg" data-mid="172863434" border="0" src="https://freight.cargo.site/w/1000/i/6bc61cda77eee298fda46fef9fa34d63f6d52df318559fb6959e3d2d00d98b38/Hardhat.jpg" /> ︎︎︎ Hard hat AIM’s signature AIM Dot in action here, adorning the sides of the hard hat without being imposing, allowing the logo to breathe and take centre stage. https://alexburton.co.uk/Apiary-Brand-2022 Thu, 01 Sep 2022 17:52:49 +0000 Alex Burton https://alexburton.co.uk/Apiary-Brand-2022 <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/c52799a4315d7785dcc6e7fd253126cea727ff4e4d629dce316517853b158bc0/IMG_0158.JPG" data-mid="152328780" border="0" src="https://freight.cargo.site/w/1000/i/c52799a4315d7785dcc6e7fd253126cea727ff4e4d629dce316517853b158bc0/IMG_0158.JPG" /> ProjectApiary ClassificationBrand identity, creative direction, web design, layout, printmaking, photography, packaging design DescriptionApiary is a beekeeping produce store with two aims: to provide ethically sourced beekeeping produce with natural health benefits including (but not limited to) honey, pollen, nectar, propolis, and to bring beekeeping as a skill and interest into the mainstream for younger audiences. Apiary required a dynamic, adaptive labelling system for its produce. The system I came up with through multiple iterations was a simple,&nbsp; eyecatching series of labels that change based on the container, yet retain a distinctive, uniform brand identity.Another outcome was the apiary posterzine, designed as a series of collectable zines that fold out into posters with beekeeping-themed designs. I set up silk screens and hand-printed multiple copies of the first issue, allowing for a tactile feel in-hand, with an alluring A1 poster on the back. OutcomeBrand Identity &amp; Strategy Website Posterzine Packaging Website, Video <img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/e9c8f6eef0d5f663c6cbfd84ca526069cd564233fadaab1d27b966fb7cf54593/1.jpg" data-mid="152329840" border="0" src="https://freight.cargo.site/w/1000/i/e9c8f6eef0d5f663c6cbfd84ca526069cd564233fadaab1d27b966fb7cf54593/1.jpg" /> <img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/5180d2d9f19988023a9c75a26b4a7dbcef4b1e3fab28146c37a45591dd59e171/2.jpg" data-mid="152329841" border="0" src="https://freight.cargo.site/w/1000/i/5180d2d9f19988023a9c75a26b4a7dbcef4b1e3fab28146c37a45591dd59e171/2.jpg" /> <img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/e3ade54aa3202538c0ed1cb6f66b581e68fedb8d9f50b4a0ffefe6ffceb257c8/3.2.jpg" data-mid="152329843" border="0" src="https://freight.cargo.site/w/1000/i/e3ade54aa3202538c0ed1cb6f66b581e68fedb8d9f50b4a0ffefe6ffceb257c8/3.2.jpg" /> Apiary Website Home, Product, About <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/79ca07af194284a08d452cc03c2117b2eded5f367655e1599340887312e6c53b/IMG_0171.JPG" data-mid="152328789" border="0" src="https://freight.cargo.site/w/1000/i/79ca07af194284a08d452cc03c2117b2eded5f367655e1599340887312e6c53b/IMG_0171.JPG" /> <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/cec4054b0756a11e1d811aa904a2b050a8815c767087a33fc5646f3dd26b0032/IMG_0177.JPG" data-mid="152328797" border="0" src="https://freight.cargo.site/w/1000/i/cec4054b0756a11e1d811aa904a2b050a8815c767087a33fc5646f3dd26b0032/IMG_0177.JPG" /> <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/81e92f74df57401c42c0bdf8553f98e2b289881389d94e430d281c0983ee0398/IMG_0179-copy.JPG" data-mid="152328801" border="0" src="https://freight.cargo.site/w/1000/i/81e92f74df57401c42c0bdf8553f98e2b289881389d94e430d281c0983ee0398/IMG_0179-copy.JPG" /> <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/c864a463ffa5e25a3a225aedbfa6dacc5aea675da1e531751166d923dc5be4d7/IMG_0202-copy.JPG" data-mid="152328816" border="0" src="https://freight.cargo.site/w/1000/i/c864a463ffa5e25a3a225aedbfa6dacc5aea675da1e531751166d923dc5be4d7/IMG_0202-copy.JPG" /> Posterzine Details, Texture, Colours <img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/ed27a6de5441fe94e8a12d80ebab18133a555d09eba13a45b87dfa8b23bc7fca/Pzine.gif" data-mid="152329711" border="0" src="https://freight.cargo.site/w/1000/i/ed27a6de5441fe94e8a12d80ebab18133a555d09eba13a45b87dfa8b23bc7fca/Pzine.gif" /> Posterzine, GIF <img width="4288" height="2848" width_o="4288" height_o="2848" data-src="https://freight.cargo.site/t/original/i/6cc4e6c0acda248a7b119b821cf7f40aefd921bda1f1b01c788c993c25376ef7/DSC_0251.JPG" data-mid="152328767" border="0" src="https://freight.cargo.site/w/1000/i/6cc4e6c0acda248a7b119b821cf7f40aefd921bda1f1b01c788c993c25376ef7/DSC_0251.JPG" /> <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/95b2b7ab7bd11dc295630606e0ad57503887f57a64a8f0d1293c614fba1dbe55/IMG_0160.JPG" data-mid="152328781" border="0" src="https://freight.cargo.site/w/1000/i/95b2b7ab7bd11dc295630606e0ad57503887f57a64a8f0d1293c614fba1dbe55/IMG_0160.JPG" /> <img width="4288" height="2848" width_o="4288" height_o="2848" data-src="https://freight.cargo.site/t/original/i/531ab553b80fdb1527517c12b9df3893f655cf027aa2cdbe68728f7c55a837a4/DSC_0249.JPG" data-mid="152328766" border="0" src="https://freight.cargo.site/w/1000/i/531ab553b80fdb1527517c12b9df3893f655cf027aa2cdbe68728f7c55a837a4/DSC_0249.JPG" /> <img width="4288" height="2848" width_o="4288" height_o="2848" data-src="https://freight.cargo.site/t/original/i/769aa18ccabe8704330795e0f899d0d79b3a238ab40a8443498b7569f1368936/DSC_0257.JPG" data-mid="152328768" border="0" src="https://freight.cargo.site/w/1000/i/769aa18ccabe8704330795e0f899d0d79b3a238ab40a8443498b7569f1368936/DSC_0257.JPG" /> All photography was taken by me. The prototypes were actually created through a series of iterations, and utilised real produce to allow for an idea of how it would look as an end product. <img width="4288" height="2848" width_o="4288" height_o="2848" data-src="https://freight.cargo.site/t/original/i/f518cdf8687a0f955ecee001ae07891c8d0f944b624d1ccf1f1dec6e6c788713/DSC_0408.JPG" data-mid="152328775" border="0" src="https://freight.cargo.site/w/1000/i/f518cdf8687a0f955ecee001ae07891c8d0f944b624d1ccf1f1dec6e6c788713/DSC_0408.JPG" /> Labelling, wax bar and honey jar Uniformity between products <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/9c40b496c3fedce94a519cd432b3881eefe508e969b53e698b2af6bc68c1c7d4/IMG_0181.JPG" data-mid="152328811" border="0" src="https://freight.cargo.site/w/1000/i/9c40b496c3fedce94a519cd432b3881eefe508e969b53e698b2af6bc68c1c7d4/IMG_0181.JPG" /> <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/1cacbafda8a05edc8c09bebc3378c74a8a81371368b448cc4756850ed6c46f07/IMG_0166-copy.JPG" data-mid="152328783" border="0" src="https://freight.cargo.site/w/1000/i/1cacbafda8a05edc8c09bebc3378c74a8a81371368b448cc4756850ed6c46f07/IMG_0166-copy.JPG" /> <img width="4288" height="2848" width_o="4288" height_o="2848" data-src="https://freight.cargo.site/t/original/i/7ce5f9860d7cfdbc53ae2c5d379edc52acc2829ab5e9fb1465eb4dea3059221a/DSC_0225.JPG" data-mid="152328764" border="0" src="https://freight.cargo.site/w/1000/i/7ce5f9860d7cfdbc53ae2c5d379edc52acc2829ab5e9fb1465eb4dea3059221a/DSC_0225.JPG" /> <img width="4288" height="2848" width_o="4288" height_o="2848" data-src="https://freight.cargo.site/t/original/i/82b5ba35e47484cf5c4d11c6499110ce73c3121419fbb5fa432c87fe67b513e9/DSC_0411.JPG" data-mid="152328776" border="0" src="https://freight.cargo.site/w/1000/i/82b5ba35e47484cf5c4d11c6499110ce73c3121419fbb5fa432c87fe67b513e9/DSC_0411.JPG" /> Products, Honey, tote, posterzine, pollen, mead and wax. While they work really well together, they’re also capable of standing out when on their own. <img width="2480" height="2480" width_o="2480" height_o="2480" data-src="https://freight.cargo.site/t/original/i/ae6c0bac43c0a2d36fb22385afb6a2d74f037aac4630631e8e1d70977f2ac72e/Labelling.jpg" data-mid="152332944" border="0" src="https://freight.cargo.site/w/1000/i/ae6c0bac43c0a2d36fb22385afb6a2d74f037aac4630631e8e1d70977f2ac72e/Labelling.jpg" /> Labelling, flats Adaptable system. New labels can easily be designed. <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/4f271318608467455e6b9a87662e21d9b83a1daee8bf074d4d109e30877f124d/APVAN.jpeg" data-mid="151866466" border="0" src="https://freight.cargo.site/w/1000/i/4f271318608467455e6b9a87662e21d9b83a1daee8bf074d4d109e30877f124d/APVAN.jpeg" /> Apiary delivery van <img width="2480" height="2480" width_o="2480" height_o="2480" data-src="https://freight.cargo.site/t/original/i/52f4ea0c8adaebab0b8058f4fa0a7e0b93b80282cf62d0e3b240e5ef4e3de507/receipt.jpg" data-mid="152331403" border="0" src="https://freight.cargo.site/w/1000/i/52f4ea0c8adaebab0b8058f4fa0a7e0b93b80282cf62d0e3b240e5ef4e3de507/receipt.jpg" /> Receipt. Branding in action.